Mother Earth Brewery Merchandise Shoot

I am fortunate to have some friends who work in cool industries - like the craft beer industry!  This particular friend works with Mother Earth Brewing down in San Marcos and they had some new merchandise they wanted photos for.  What made it fun was that he didn't want anything too traditional so we created a story about friends who were hanging out in the park sporting the ME gear so that customers might see what it looked like on someone out in the world rather than against a white backdrop.  We also shot this back in January but felt that the Southern California sun drenched vibe was important so the models are actually freezing in all of these but they were good sports!  The best part about shooting for a brewery though is the free beer! I mean props...